ATTENTION: BUSINESS OWNERS PAYING PER-SEAT CRM FEES, EVERY MONTH, FOREVER
Stop paying per-seat CRM licenses every month - use AI instead.
AI has changed the maths on custom software. Senior Australian engineers can now build a CRM fitted to your exact processes — for less than you'll keep paying in per-seat licence fees.
Book your free CRM discovery callFind out if a custom CRM is right for your business
Answer a few quick questions, and then book a free CRM strategy call.
Companies we've worked with
For businesses done paying per-seat for a CRM that doesn't fit
No per-seat fees, ever
Add users without adding cost.
A single fixed price, agreed upfront
Itemised line by line before you commit.
Senior local engineers only
Built by us, no offshore outsourcing.
AI-native from day one
Connect your AI agents to chat with your data.
Your existing mailbox, connected
Sync your email, contacts and calendars.
Your existing data migrated in
Contacts, deals and history, as part of the build.
No vendor lock-in
Full source code access from day one.
60-day bug-fix warranty
Then fixed-price support if you want it.
A clean, modern CRM custom built for your business
Custom objects, views, workflows and dashboards. AI-native. No more per-seat licensing fees.
Accounts
| Name | Account owner | Annual value | |
|---|---|---|---|
| Lakin Capital | Marcus Emmerich | $400,000 | |
| Bartoletti Health Group | Zara Cox | $60,000 | |
| Murphy Constructions | Alice Nicolas | $300,000 | |
| Emard Logistics | Benjamin Durgan | $410,000 | |
| Stewart Retail Co | Marcus Emmerich | $140,000 | |
| Smyth College | Zara Cox | $550,000 | |
| Walter Legal | Alice Nicolas | $130,000 | |
| Donnelly Property | Benjamin Durgan | $590,000 | |
| Jerde Industries | Marcus Emmerich | $100,000 | |
| Stark Foundation | Zara Cox | $510,000 |
No accounts match that search.
Contacts
| Name | Account | |
|---|---|---|
| Henry Cartwright | Lakin Capital | |
| Chloe Edwards | Bartoletti Health Group | |
| Phoenix Farrell | Murphy Constructions | |
| Evie Wilderman | Emard Logistics | |
| Isla Ritchie | Stewart Retail Co | |
| Mitchell Doherty-Howe | Smyth College | |
| Scarlett Reynolds | Walter Legal | |
| Lucas O'Connell | Donnelly Property | |
| Jessica Campbell | Jerde Industries | |
| Cameron Kulas | Stark Foundation | |
| Hayley Hayes | Lakin Capital | |
| Eve Langworth | Bartoletti Health Group | |
| Anna Fahey | Murphy Constructions | |
| Eve Hill | Emard Logistics | |
| Taylor Morgan | Stewart Retail Co | |
| Mason Gibson | Smyth College | |
| Adam Johnson | Walter Legal | |
| Harrison Robertson | Donnelly Property | |
| Imogen Boyle | Jerde Industries | |
| Aaron Hammes | Stark Foundation |
Opportunities
Accounts
| Name | Ideal account | Staff | |
|---|---|---|---|
| Lakin Capital | 8 | ||
| Bartoletti Health Group | 30 | ||
| Murphy Constructions | 39 | ||
| Emard Logistics | 361 | ||
| Stewart Retail Co | 36 | ||
| Smyth College | 27 | ||
| Walter Legal | 38 | ||
| Donnelly Property | 247 | ||
| Jerde Industries | 51 | ||
| Stark Foundation | 469 |
Tasks
| Title | Status | |
|---|---|---|
| Send revised scope | To do | |
| Book workshop with leadership team | In progress | |
| Follow up on proposal | Done | |
| Prepare pricing options | To do | |
| Chase signed statement of work | Done | |
| Schedule kickoff | In progress | |
| Send case study | In progress | |
| Review discovery notes | To do | |
| Confirm budget holder | To do | |
| Update board pack | In progress |
Notes
| Title | Author | |
|---|---|---|
| Discovery call notes | Zara Cox | |
| Pricing discussion | Alice Nicolas | |
| Stakeholder map | Benjamin Durgan | |
| Kickoff agenda | Marcus Emmerich | |
| Risks raised | Zara Cox | |
| Competitor mentioned | Alice Nicolas | |
| Board presentation feedback | Benjamin Durgan | |
| Renewal terms | Marcus Emmerich |
Sales dashboard
This quarter
- Open pipeline
- $966,000
- Won this quarter
- $155,000
- Open opportunities
- 10
- Key accounts
- 3
Pipeline by stage
Value of opportunities in each stage, AUD.
Open pipeline by owner
Largest open opportunities
- Lead$172,000
Emard Logistics / Process redesign
Zara Cox
OPP-1
- Proposal$160,000
Murphy Constructions / Operating model
Alice Nicolas
OPP-6
- Discovery$153,000
Donnelly Property / Systems selection
Zara Cox
OPP-5
- Negotiation$122,000
Walter Legal / Operating model
Alice Nicolas
OPP-10
- Discovery$112,000
Stewart Retail Co / Operating model
Marcus Emmerich
OPP-4
Create account when adding a new contact
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How we work
Discover
We sit with you to understand how run your sales and customer service process, and map how a deal actually moves: who touches it, what gets recorded, where it stalls. That map, not a feature list, is what we build from.
Approve
You get a written spec that captures your process and confirms the price, itemised line by line: pipelines, custom objects, fields, automations, dashboards, reports, migration and integrations.
Build
Senior engineers build in short iterations using AI-native tools. You see working screens every week and steer as we go, so the CRM ends up fitted to your process, not our assumptions.
Connect
We migrate your accounts, contacts, deals and history across, and connect the tools you already run on: email, calendars, phone. On day one your team has everything already there ready to go.
Launch
Your CRM goes live on hosting under your own accounts, with the code in your own repo. A 60-day bug-fix warranty covers anything missed in testing, and fixed-price support is there if you want us on call.
Ready to get started?
Book your free CRM discovery callFrequently asked questions
The questions owners ask before a first call, answered straight.
Book your free CRM discovery callWhat does a custom CRM cost compared to licensing Salesforce or HubSpot?
Projects start from $15K ex GST, as a single fixed price agreed upfront. Compare that to per-seat licensing: a 10-person team on a mid-tier Salesforce or HubSpot plan can easily spend that every year, forever — and still be bending their process around someone else's software. A custom CRM is a one-off build you own outright: the licence fees stop, and every seat after that is free.
What are the payment terms?
A deposit to begin, with the balance split across project milestones — never 100% upfront, and never open-ended hourly billing.
How long does a custom CRM take to build?
Most projects launch in 14 days from kickoff. Larger or more complex builds take longer — we'll give you an exact timeline once we've scoped your requirements.
Are there ongoing fees after launch?
No licence fees and no per-seat fees — the CRM is yours. Your only ongoing cost is hosting, which runs under your own accounts at cost (typically a fraction of one CRM seat licence). Optional fixed-price support is available if you want us on call.
Wasn't custom software supposed to be expensive?
It used to be — a custom CRM was a six-figure project, so renting Salesforce made sense. AI-native development has changed that maths: senior engineers using AI tools can now build in days what used to take months, which puts a custom CRM at or below what many businesses already pay in annual licence fees. That shift is the whole reason this offer exists.
Why build custom instead of just configuring Salesforce or HubSpot?
If an off-the-shelf CRM fits your sales process, use it — genuinely. Custom makes sense when you're paying for hundreds of features you don't use, drowning in fields your team ignores, or contorting your actual process to fit the tool. A custom CRM does exactly what your business needs, nothing you don't, with no per-seat meter running.
How is this different to a freelancer or an offshore dev shop?
You work directly with senior software engineers, based in Australia, who use AI-native tools to build faster without cutting corners — not a rotating cast of freelancers or an outsourced team you never speak to.
How do I know the code isn't just "vibe-coded" AI slop?
We use AI tools to move faster, not to skip engineering. Every project is built and reviewed by senior software engineers, to the same architecture, testing and code quality standards as any properly engineered software.
Stop paying per seat. Start with a call.
25 minutes with a senior engineer in Australia. You leave knowing whether custom is the right call, and roughly what it would cost.
Book your free CRM discovery call